4 Crucial Steps to an Amazing Instagram Bio
Recently, my Instagram has undergone a mini-facelift. Not the kind where you move your eyebrows to the top of your head or anything, just a tiny little nip/tuck so that it still looks like my Instagram feed, only fresher.
Where Facebook is the go-to place for my Lemmondrops fan group, friends and family updates, and keeping in touch with my Color Street customers (hi, ladies!), I find more and more that Instagram is where I like to hang. The FB Page is virtually useless, since out of my over 5k followers only about 9 see a post, so I decided not to put any time/energy/effort into making unique posts for FB everyday. Twitter is a stream of consciousness that I used to love but now seems to mainly be a place of negativity and The News, so, other than notifications so that I can thank you lovely reviewers for saying nice things about my books, I also tend to steer clear. But Instagram, on the other hand, is a beautiful way to display photos and graphics, and literally feels like a breath of fresh air. The added option of IG stories also gives me a chance to post the not-perfect photos that update my followers on what I'm working on, my latest mani, or a photo of my adorable dog. (Hi, Daisy!)
For those reasons and more, Instagram isn't only the place for me, it's become a place LOTS of people want to be! I'm focused on growing a real community over on the ole IG, but NOT in the "buy followers" kind of way. I want to attract people who want to be a part of what I'm cultivating. Real friends who are either inspired or educated by what I have to say.
While my change in the visual appearance has shifted over the last few weeks ago, I didn't know how to truly rock my Instagram bio until I took a free class given by the incomparable Hllary Rushford. She's truly amazing at this sort of stuff, not a novice like myself, so I *highly* recommend checking her out. She gained me as a follower quite a while ago for the exact reason she teaches--I loved her style and message. I don't remember how I stumbled across her feed but that overall feeling of visual "ahhhh" when I looked at it was why I clicked that follow button.
Which leads me to today's post: Writing an amazing Instagram bio!
My before (which I foolishly didn't screenshot!) read as follows:
Author of sexy billionaires & bad boys, fast-talking wife and mom to a rescue dog. Also a Color Street stylist.
There's nothing particularly wrong with that bio, by the way, but Hilary's suggestions kicked it up a notch.
Here's how it reads now:
Okay, Jessica, so what's the difference?
Well, I'll tell you.
1) Give people a reason to follow you.
Why am I following you, Jessica Lemmon? I asked myself as I reread my bio. I'm a book reader, or a wife, or I also like dogs, we have things in common, but where's the value?
The updated bio now says "Bestselling romance author, joy advocate, animal lover."
Joy advocate. My IG feed is a blur of happy positivity and encouragement. That's what future followers can expect more of when they click the follow button.
2) Make it your own.
#LemmonLifestyle is the new hashtag I'm using on my IG posts. What is the Lemmon Lifestyle? Well I say it right in the bio. "Lemmon Lifestyle = Feeling Good." You can expect more good feelings when you click the follow button.
Whenever I follow someone I'm always curious about where they are. Other than write "Ohio" which gives you a visual of rows of corn and cows, I wanted that visual to match the photos on my feed. That's why it says 📍The Lake.
4) Offer a nibble.
Now that you're reading my bio and you and I are acquainted on a tentative first date you might be trying to decide if we'll last past the "cup of coffee" stage. To find out if we're really meant to be together, I offer an excerpt to my latest book in the link.
How simple is that? There is a LOT more to learn about Instagram than this little nugget--I have pages of notes from Hilary's free class--but I hope that gives you a useable hack to help you reach the IG followers who are looking for your own specific brand of value in the future.